#Apple Patreon Subscription Billing Mandate
Apple has issued a significant update to its App Store policies, impacting Patreon creators globally. Effective November 1st, 2024, Patreon must transition all creator subscriptions to Apple’s subscription billing system. This mandate affects creators using the Patreon iOS app or those promoting Patreon subscriptions outside the app.
Apple’s App Store Policy Shift
Apple’s App Store Review Guidelines require all subscription services to use Apple’s proprietary billing system. While Patreon previously operated under a unique arrangement allowing creators to offer subscriptions outside the App Store, this exemption is being revoked. The new rule mandates that all Patreon subscriptions, whether accessed via the iOS app or linked externally, must be processed through Apple’s in-app purchasing system.
Implications for Creators
This change has profound implications. Creators will need to:
- Migrate Existing Subscribers: Transfer existing subscribers from Patreon’s current system to Apple’s system.
- Set New Pricing: Define subscription prices within Apple’s pricing tiers.
- Comply with Apple’s Fees: Pay Apple’s standard 15-30% commission on subscription payments.
- Update Links & Marketing: Modify all external links (e.g., websites, social media) promoting Patreon subscriptions to point directly to the in-app purchase flow.
Steps for Compliance
Creators must act promptly to ensure uninterrupted service:
- Review Current Setup: Audit all Patreon subscriptions and external promotion links.
- Plan Migration: Develop a strategy for transferring subscribers.
- Update Content: Revise all promotional materials to direct users to the in-app subscription purchase.
- Monitor Communication: Stay informed via Patreon’s official channels and Apple’s developer resources.
The Future of Patreon on iOS
While this mandate represents a significant shift, it’s unlikely to fundamentally alter the Patreon platform’s core functionality. The transition will make Patreon subscriptions more visible and accessible within the iOS ecosystem but will increase Apple’s revenue share from creator subscriptions. Creators must weigh the benefits of broader iOS visibility against the increased commission fees.
Conclusion
Apple’s November 1st deadline for Patreon creators to adopt its subscription billing system is a major development. It underscores Apple’s commitment to enforcing its App Store policies consistently. Creators must proactively adapt to this change, updating their offerings and marketing strategies to comply with Apple’s new requirements and continue serving their audiences effectively on iOS devices.
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