📰 Apple Pulls the Plug on Clips Video Creation Tool
Apple has officially announced that it will end support for its Clips video creation app, marking the end of an era for the lightweight video-editing tool that was first introduced in 2017.
The Clips app, designed to make it easy for users to record and edit fun, short videos for social media, will no longer receive updates or new features. According to Apple, existing users will still be able to access the app for a limited time, but the company recommends transitioning to iMovie or Final Cut Pro for iPad for future video editing needs.
📱 A Short-Lived Experiment in Creativity
When launched, Clips was positioned as Apple’s answer to popular short-form video platforms like Snapchat and Instagram. It offered AR filters, text overlays, soundtracks, and easy sharing options — features that predated the explosion of TikTok. Despite its innovative tools, Clips never gained mainstream traction among users.
💡 What’s Next for Video Editing on Apple Devices?
Apple appears to be consolidating its creative software lineup. The company’s focus now seems to be on enhancing professional-grade tools like Final Cut Pro and streamlining creative workflows across macOS and iPadOS. This move may also reflect Apple’s broader strategy to align with content creators and professionals rather than casual users.
🧭 Summary
Apple ends support for the Clips app after seven years.
Users encouraged to move to iMovie or Final Cut Pro.
Clips’ closure signals Apple’s shift toward pro-level creative tools.
